In helping to tease the Johns Hopkins faculty censorship story into public view, longtime academic blogger Jay Rosen beautifully, at lightning speed, and just in passing, sketches what should be a seamless bond between traditional faculty duties and blogging:
The reward system for most faculty ignores or devalues this public role. This institutional structure famously tempts faculty to turn inward toward a small and narrow audience made up of only disciplinary peers. As a result, they (we) serve our communities less well and in time come to deserve the ivory tower stereotypes that are applied to us.
Of course there is more. Writing for a wide, thoughtful, general audience involves academics in a more layered exchange of ideas and information than we would otherwise see. We academics get smarter when we listen to more people. This is one of the normal experiences of web publishing that most academics never bump into.
A later stage in the Hopkins story here.